Have you ever heard of digital marketing? Well, you can already tell what it is because of the name “marketing”. It’s basically marketing through different digital sources (internet or mobile technologies) to attract and keep new customers – the old customers too, never leave them behind!
Since the beginning of the digital era (early 90’s), people’s communication has been growing and there’s nothing wrong with taking advantage of that, right? Keep in mind that it can’t be considered an advantage if your marketing campaign fails because a failure can echo for years or even forever (some people never forget – or forgive!!). Yeah, digital marketing made everything easy and when I say “easy”, you can either reach for the sky or fall into an infinitely deep hole where your brand and/or product probably won’t see the bright of the sun again.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Every marketing action must be applied and adapted to digital media aiming to increase the traditional marketing potential (even a small business can shine here!). Content and Strategy are the keys when we talk about digital marketing and in a digital universe. Products and brands can also be a difference but content and the right campaign will make yours stand out. Sometimes, digital marketing focuses on the story behind the brand to show people what you stand for, make them trust in what you offer and create a strong link in this relationship (company – customer).
The most common strategies are sponsored links (Google ads), search engine optimization, email marketing, social media and content marketing. Sounds simple, right? Actually, the content marketing must be inside of every single marketing campaign and this will make the difference between you and your competitor’s.